Need funding for CIS? Find a sponsor!
Why would a business want to sponsor your CIS license?
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Because it is a way of showing it cares about the community. Everyone knows about the financial difficulties schools are having right now. At the same time, the business community understands that helping schools will bring them good publicity, through something called "cause-related marketing." Studies have shown that corporations and businesses that help to solve social issues have a competitive edge because of the public perception it creates. Make sure that the corporate or business representative you are working with knows this! |
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Because CIS helps kids. Emphasize the quality and usefulness of CIS products and materials to potential sponsors of CIS. By helping students prepare for their futures, you are helping them fulfill their potential, contribute positively to their communities, and find satisfaction in careers that match their skills and interests. |
Some facts to consider when talking to businesses...
- Seventy-four percent of consumers find it acceptable for firms to engage in cause-related marketing.
- Sixty-one percent believe it should be a standard business practice.
- Eighty-three percent have a more positive image of a company that supports a cause they care about.
- Approximately 67% say that, if price and quality are equal, they are likely to switch to a brand or retailer associated with a good cause.
How do we get a sponsor?
How do we maintain and extend the relationship?
If you have secured sponsorship support for your CIS license, we would like to know about it. Please contact us using the Feedback link on this website. Tell us who your sponsor is, what your sponsor is providing, and how you are recognizing the sponsor.
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